That Distinct Studio Style

I got the blu-ray of "Big" the movie with Tom Hanks. And it occurred to me I use to rent this movie on VHS from the pharmacy video store years ago. I just remember the Fox logo on the side of the box. I also realized...
...every big Hollywood studio had their distinct style during the 1980's and 90's.

For instance, Universal movies had a way their movies were lit, and the subject matter that you could tell was them. Mostly it was Spielberg-ish type stories (even today they're like that). Paramount had that adult neon slick rain and smoke. "Fatal Attraction," "Beverly Hills Cop" "Black Rain" "Top Gun" it was just really slick commercial filmmaking. Warner Bros. was slick too but it was lighter..movies like "Lethal Weapon" or satirical, like Stanley Kubrick flicks.
My point being, you could almost tell which studio the movie came from by the story they wanted to tell.
This isn't completely a theory, because if you consider that back in the day studios were controlled by specific studio head. They were in charge of greenlighting projects. They had their specific tastes and they stuck to them. This is when filmmakers molded to the studio rather than vice versa. Today...it's all a crap shoot. I couldn't tell you which studio made what, because movies today lack that specific studio touch like before. I saw that Columbia/Sony logo at the beginning of "Jumanji: Welcome To The Jungle" and it looks like it could've been Universal. Or saw Warner Bros. in front of "It" and it could've been...well any of the studios. This non-descript style seems to be also indicative of how movies are made too. Shot on digital video most studio heads can bend the movie to copy other styles. Movies made by committee.
Which is why a lot of independent flicks seem to take the reigns.
A movie like "Lady Bird" forcefully placed the look closer to the early 2000 era. Had a major studio been involved, most likely they'd make it bright and sunny like a frat comedy. It's not that it needed to be dark for the subject matter, it's still a comedy. But it needed that look to distinguish itself.
Unfortunately, it's still a one-off. Meaning, once director Greta Gerwig makes her next one, she's pretty much done for with the meandering studio.
I just remember watching "Big" on VHS and somehow knowing this was a Fox movie. It just has a Fox style. Similar to "Working Girl" or "Predator."