Film Scheduling

I went to see "Good Time" this weekend at about 11AM. It is a tiny film released by indie company A24. It says a lot when a theater in Burbank, CA slugs in an arthouse movie. To me, it is that...they are overscheduling their movie release. Most maximize their shit for October/November for Oscar buzz. The rest for holidays ("Star Wars"). And the people are wondering why the theaters are empty.

Because people don't like being treated like fucking cattle. You essentially shoved a massive turd into a micro-filament cable. And people HATE being shuffled into a mess when holidays are already a mess.

I'm not sure how business ever figured out the algorithm of humans. But they seem to really value test marketing and general emotional states to boil down to when people like to watch certain movies. That's fucking horseshit. And you can tell because people left video store rentals and went to streaming. Streaming is...well, it's a jukebox. Where your specific emotions guide what you wanna watch. Give that remote to the studios and theaters and...no one shows up. Yes, they are attempting to lead you into a slaughter room.

Here's the truth, from the barrio that I sometimes watch movies...
people go to the movies to either a) stop talking to their spouse b) let the movies babysit their kids.
That's it. It also gives social media something to bitch about. That's why people stop going to theaters too...because it's more fun to bitch at something you HAVEN'T seen. Never underestimate the stupidity of the public.

So this is what I wish would happen. Release the movies when you want to release the movie when the movie is done. How about that? Forget the empirical data for just a year and see how it goes. What can it hurt, you're already about to go down with the ship...again.